_edited.png)
Hi — I’m Caitlyn.
Founder & Fractional Marketing Executive
For more than 15 years, I've helped healthcare organizations simplify complex marketing challenges, strengthen their brands, and drive measurable growth. Today, I partner with organizations that need experienced marketing leadership without adding another full-time executive.
I've led marketing across nearly 400 healthcare locations, managed more than $350K in monthly marketing investment, and built growth strategies for organizations ranging from specialty healthcare practices to multi-location healthcare groups.
My approach is straightforward: create clarity, align teams, and build marketing strategies that support long-term business growth—not just short-term campaigns.
Marketing becomes clear. Growth becomes intentional. You get to breathe again.
What Sets Me Apart
Throughout my career, I've seen organizations invest heavily in marketing but still struggle to achieve consistent growth. More often than not, the issue isn't effort—it's alignment. When strategy, execution, and business goals aren't working together, marketing becomes reactive instead of intentional.
That's where I come in. I help organizations simplify complexity, build stronger marketing foundations, and create sustainable systems that support long-term growth.
